Our Story · Since 2016 · Still Racing

It Started
With One
Athlete

One brand, one system — but it began with one person and one problem. Matt Miller couldn't find fuel he trusted, so he made his own. A decade of endurance science later, BASE supports race day and the everyday.

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Meet Our Founder

See what makes BASE the real deal

The Founder

Meet Matt Miller

Matt created the BASE Race Team in 2016 when his passion for endurance sports led him on a path to discover there were no products on the market that suited his needs, so he created them! Over time, Matt got married, had beautiful children, and started to age (sorry Matt!)... The same products he made, needed to evolve with him. So he started to create a new product line, not just for the performance athlete, but for the everyday person.

We wanted to make our products more inclusive. For the single mom trying to get some extra nutrition in before school drop off, for the college student struggling with getting enough protein at the cafeteria, for the healthcare worker on hour 10 of 12 hours shift needing electrolytes, for the aging population trying to prevent life from slowing down too much. We are here for you at all stages of life.

“We have always put people first, product second, and profits last.”

Matt Miller, Founder

That order has never changed. Matt has spent years at IRONMAN expos — roughly 33 a season at one point — standing behind a table, learning names, listening to what wasn't working. He built a team of hundreds of athletes not as a marketing channel, but because, as he put it, the goal was “to create a community of friends who are loyal and amazing.”

Check out our new products and see how they can support your lifestyle.

The Evolution of BASE

Then The Questions Changed

Life is ever changing, so our products need to be as well. While we continue to offer products to our endurance athletes, we now offer products to support wellness in general.

  • The athletes asked

    Triathletes wanted the same standards they trusted on course to apply to the other 364 days.

  • Then everyone else did

    Their spouses, coworkers and parents wanted in — people who'd never worn a race kit in their lives.

  • The answer was the same

    The fundamentals don't change based on whether you have race. So we built for both, in one system.

An IRONMAN finisher and someone taking their first walk around the block are working on the same thing — showing up for their body, repeatedly. Hydration, recovery, gut health and consistent nutrition matter just as much on a Tuesday morning walk as they do at mile 100 of a bike ride.

BASE didn't leave performance behind. It grew up. The same trusted formulas, now organised into one connected system — Hydration, Daily Wellness, Performance Fuel, Recovery and Protein — built for race day and the everyday alike.

The BASE Team

Hundreds Of Athletes. One Family.

Over the years, hundreds of athletes have worn the BASE name — not as sponsored billboards, but as a genuine team. They race together, show up for each other, and pull new people in.

We've backed athletes most brands overlook, including team members of all abilities. That's who ends up here when you build a community around people instead of performance metrics.

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