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BASE Salt is Better!
Watch the video below to learn all about BASE Salt.  For the second year, BASE Performance is an Official Partner of the IRONMAN U.S. Series Racing and will be providing BASE Salt on the run course of all IRONMAN® full distance races and select 70.3. There is a lot of discussion around the benefits of sodium in an endurance race. Above is a video with our very own Matt Miller explaining the How To's of BASE Salt, the benefits, and the reasons why it is necessary while training and racing in all sports to avoid the ill effects of Exercise Associated Hyponatremia....
Your Salt Questions Answered
We hear the same things, and get the same few questions all the time from athletes at expos, online, and at different races and events around the country. Lucky for you, we are not going to bore you with marketing jargon and spin. Instead we are going to use a medical professional to answer these questions. Susie Kelly is a Nurse Practitioner and triathlete who has competed over all distances, and has done quite well. She is also a great fountain of information and has written a number of posts about the importance of Salt Supplementation in sports. So lets...
Is protein and/or BCAA supplementation beneficial for endurance athletes?
Is protein and/or BCAA supplementation beneficial for endurance athletes? | Endurance Company
How Stress Relates to Our Training
Here is a guest post from one of our partners Cliff Duhon from Breakthrough Nutrition. Spring has certainly sprung for most of us.  Your first race is most likely around the corner, which also means your training is about to start ramping up, either in intensity or duration. As most of you know, anytime you increase one or the other, it adds a new stress to your body, which is a good thing. This is called progression. In order for you to get stronger or progress, you must constantly add new stimulus to your bodies in order to break them...
BASE Performance, creator and distributor of premiere supplements for endurance athletes, announced it is an official sponsor of the C Different Foundation
BASE Performance is proud to announce that they are now in partnership with C Different, a non profit Foundation that caters to visually impaired athletes.  A portion of all yearly revenue will go back to the C-Different foundation. The C Different Foundation works to create opportunity for visually impaired athletes to participate in athletic events. CDF also seeks out other types of opportunities for our athletes to share their message. We promote total integration — not separateness — for blind and visually impaired athletes for the benefit of society in all countries worldwide. The C Different Foundation is a 501©3...